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Protein powder
Active Choice is a Bulgarian brand offering a wide range of quality protein products, one of which is protein powder. To make sure that you get the best protein shakes, we choose the highest quality raw materials and apply innovative technologies in the production process. After the approval of a team of specialists with 25 years of experience in the food industry, the protein powders are ready to consume to give you the energy you need and the enjoyment you deserve.
We are proud to offer you a protein powder that features unique benefits to maximize your health and reach your goals.
Whether you’re drinking protein shakes for muscle building, weight loss, energy, or post-workout recovery, you’ve come to the right place. On our site you will find protein powders with great taste and uncompromising quality.
What are proteins
Protein is a combination of large and complex molecules that play an important role in the functioning of the body. They act as structural components of cells, enzymes, hormones and other molecules. Proteins consist of long chains of amino acids that are responsible for the development of muscle and bone density and also help regulate hormones and enzymes. As proteins are broken down during digestion, they also provide energy for the body.
Proteins are essential to our lives and without them our cells and organs could not function properly. They are commonly found in foods such as meat, fish, eggs, dairy products, legumes, nuts and seeds. Proteins are also available in different forms – in powder form, as bars or drinks, each of which can be used to supplement our diet.
Why do we need proteins?
We all need protein in our diet, mainly because it is an essential nutrient. Our body relies on a regular supply of protein from food sources to meet its needs. Furthermore, the protein exists in a cycle of synthesis. In other words, our bodies are always breaking it down, using it, and throwing it away, which means it’s vital to get enough protein.
Although most of us think of protein as an important macronutrient for building muscle mass, it actually plays a role in almost every process in our body. For example, protein keeps our immune system healthy. The immune system uses specialized proteins called antibodies or immunoglobulins to protect itself from infections. Antibodies are created and released specifically in response to harmful pathogens that enter the body – such as bacteria and viruses.
Protein also aids in tissue repair. Amino acids, the building blocks of protein, help grow and maintain tissues in all parts of the body, including:
blood vessels, bones, muscles, tendons, skin, hair and nails. Therefore, in certain key stages of life such as childhood and pregnancy, the intake of sufficient protein is especially important for maintaining healthy growth. Protein also helps in the faster recovery of tissues and cells in case of injury or illness.
What are the health benefits of protein powder
If you’re not getting enough protein in your diet, protein shakes and powders have become a popular, high-quality source of this nutrient. Protein shakes provide essential amino acids that are easily absorbed by your body. Even if you don’t have a specific deficiency, incorporating protein powder into your diet can provide many health benefits, including:
- Weight adjustment
Diets high in protein are highly satiating, leading to a reduction in appetite compared to diets low in protein. So eating more protein makes calorie restriction much easier. Studies show that protein intake can also reduce blood pressure, total cholesterol and other risk factors for cardiovascular disease.
- Acceleration of metabolism
A high protein intake has been shown to significantly boost metabolism and increase the number of calories you burn. And a key role in accelerating the metabolism is played precisely by foods with a high thermic effect (TEF). The thermic effect of food refers to the calories that are used for its breakdown and absorption by the body. Although not all sources are with